The Science Behind EDGE
At EDGE, we didn’t just throw ingredients together and hope for the best—we partnered with one of the brightest minds in sports science to create a hydration system that truly works. Our formulation partner, a university professor in physiology, nutrition, and sports science, has spent over a decade researching and refining hydration and fuel strategies for athletes.
Through extensive lab testing, real-world athlete trials, and countless formula iterations, we worked together to craft the perfect balance of electrolytes, carbohydrates, and clean ingredients to optimize performance. Every formula is backed by science, tested in the field, and designed to work in harmony with the body—maximizing absorption, reducing gut distress, and delivering sustained energy when it matters most.
The result? A line of hydration and fuel products that keep athletes performing at their peak, no junk, no fillers—just pure, effective nutrition designed to push limits and redefine what’s possible.
Mike Russell
Chief Pedal Pusher
A former elite cyclist with a lifetime in endurance sports, Mike founded EDGE out of necessity—he couldn’t find a hydration formula that fueled performance and was easy to digest. He loves all disciplines of bikes, from road to MTB, cyclocross to gravel, track to TTs; including wins in state and national level races. His relentless pursuit of peak performance and his love for the cycling community fueled EDGE’s mission: to help athletes of all levels train smarter, go further, and push beyond their limits.
Madison Russell
Chief Fitness Instigator
A life-long distance runner, gym owner, licensed nutritionist, and certified personal trainer, Madison is all about movement, performance, and real-world results. With two 3-hour marathons under her belt, a Boston Qualifier, Ultra-marathoner winner, she brings a deep understanding of what athletes need to fuel their best efforts. Her passion for fitness and community ensures EDGE isn’t just a product—it’s a way of life.